Playbook: Influencer Marketing
Consumers and business buyers alike are looking to trusted people to guide their purchasing decisions, and a diverse set of influencers are filling this space in virtually every industry. Influencer marketing can increase sales; drive more high-quality, paid, organic and direct traffic to your site; and help you identify trends first.
Read our playbook to learn how you can build a top-notch program.
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Discover your influencer network
Set your strategy
Curate and engage influencers
Establish paid, earned and owned influencer tactics
Incorporate influencers into key business initiatives
Measure the impact
"Amazing tool for keeping tabs on thought leaders about anything."
Jay Baer, Strategist and Author - Convince and Convert