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VP Hints: Analyzing the Trump Team's Twitter Connections to Leading Candidates

Twitter is an imperfect mirror of the world, but sometimes it can provide insight into the focus of key individuals.  That's true not just of what people say when they Tweet, but also of who they choose to follow.  

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Executive Engagement and Influencer Marketing

Executives are busy but their engagement on social might be your secret weapon. According to a recent Fortune article, “Only 39% of Fortune 500 CEOs have some kind of social presence. Of those Fortune 500 CEOs on Twitter, 16 have tweeted less than 25 times total.” What’s holding them back?

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Agency of Influence

There are as many as
120,000 agencies servicing the marketing needs of businesses in the United States and up to 500,000 globally. In this fast-paced, competitive world, agencies have to be prepared to sell, provide strategy and execute at a moment’s notice.

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Brexit Leaders Hit Twitter Hard, Tweeting 3X as Much Leading Up to the Vote

Stay leaders accelerated the most but couldn’t catch up with the heavy Tweeting of the Leave leaders
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Influencer Data and Recruiting: Tapping into New Talent Pools

Employees and employers alike should take note of this tweet from Vala Afshar, Chief Digital Evangelist at Salesforce. 

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Influencer Discovery on Twitter

We are often asked by prospects and business partners why we focus our influencer discovery efforts around Twitter in an age where there is a wide variety of social networks. Our technical answer is fairly simple.

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