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Unexpected Gifts from Influencer Marketing

As a key trend for 2015, Influe\ncer Marketing delivered. Relationships were created, brands were discovered, and a new era of word-of-mouth marketing was
ushered in. This market shifted as fast as Santa’s sleigh on Christmas Eve and “activation” became the shiny new toy in the Influencer Marketing basket. 

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Influence your Way to an Epic Snow Season

With winter quickly approaching and snow already falling in the mountains, skiers and snowboarders around the world are preparing for an epic season by waxing, edging, and shopping for fresh new gear. For brands, season prep means putting away the bikes and hiking gear, revving up their marketing engine, and preparing for some massive snowfall.

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How Brands Can Be Authentic in Influencer Marketing this Holiday Season

This Holiday Season, something’s different about Influencer Marketing. If you’re still doing it like they did in the 50’s, it’s time to take a look at all the other exciting opportunities available to modern marketers.

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Halloween? Costumes? or Both? An Influencer Discovery

It’s October 8, which means I have 23 days to figure out a Halloween costume. Most people would say “Let’s see what’s available,” and go shop. Since I work at Little Bird, my first thought was, I wonder what Halloween costumes influencers are talking about.

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3 Best Practices to Support Product Launches with Influencer Marketing

Apple makes huge product launch announcements.  They’re hinted at, but veiled in secrecy until the last minute, and they’re incredibly well produced. They're enough to make anyone launching a product swoon with envy.  

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7 Proven Reasons Why influencers Matter to Your Business

Blah. Blah. Blah.  This is the sound your marketing makes to your customers. Let’s face it, this is what YOU hear whenever you experience another company’s marketing. 

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