Customer Story: The Tylt - Tapping into Influencer Conversations to Drive Campaign Participation

Posted by Stephanie Killgore on Sep 12, 2016 11:32:59 AM

 

The Tylt, a new venture from Advance Digital, is an online media site that encourages and promotes discussions on current trending topics like politics, sports, world culture, and entertainment news. The purpose of The Tylt is to give the community an opportunity to make their opinions count by sharing them on their website and across social media platforms. In order to engage their audience with topics that spark debate, the editorial team cuts to the heart of what is most interesting to the community. 

Engaging thought leaders to join in on conversations happening at The Tylt has been a very successful business strategy but as a small start-up team, they faced time and efficiency challenges in finding the right influencers. Prior to coming to Little Bird, they were analyzing, listening, and interpreting social data manually,tylt.png and it took a lot of time. The team was looking for an on-demand tool that would enable them to quickly search the social web. They needed a platform that could identify influencers leading online conversation on virtually any trending topic.   

Right: The Tylt tags relevant influencers in their social posts to build the conversation. Topical experts and influencers are sourced using Little Bird.

The Results

With the help of Little Bird, the research and identification process that used to take The Tylt hours to complete is now finished in minutes. The Tylt has also benefited from using Little Bird to:

  • Increase web traffic
  • Improve relevance of content
  • Save hundreds of hours in research

Identifying niche influencers and online conversations occurring among thought leaders in any field allows them to find the perfect set of influencers for their discussions. David Cohn, Senior Director at Advance Digital, says:

“Engaging with the right people is a combination of having good content, good timing and a little bit of luck. Little Bird helps improve our luck by narrowing down and focusing who we might reach out to.”

Since integrating Little Bird into their workflow, The Tylt has been smarter and faster in creating content that is meaningful to its community.

 

Request a trial now to find out how you can connect with influencers to acheive similiar results

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“Engaging with the right people is a combination of having good content, good timing and a little bit of luck. Little Bird helps improve our luck by narrowing down and focusing who we might reach out to.”

David Cohn,

Senior Director at Advance Digital


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Watch our Video Series

In this 10-episode, video content series, we’ll run through all the ways that digital, social, content and communications experts can leverage relationships with influencers through the lens of the Little Bird platform.