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Latest Posts from Little Bird

3 Places Social Media Intersects with Social Business to Create Value

4 minute read. Summary: Business can capture value from social networks by sourcing external partnerships, by discovering and empowering their most influential employees and by surfacing latent connections to influential people hidden in their existing online communities. What’s the difference between the terms social media and social business?  Do the differences and the overlap present […]

Social Business Can Have Exponential ROI—Don’t Just Phone It In!

  Summary: If tasks can be Optimization (spend as little time as possible), Maintenance or Investment level tasks, based on their potential ROI, I’d argue engaging with content is best done as closer to Investment than Optimization level work. Building relationships and engaging in online conversation is a daunting task when you’re just getting started. […]