Latest Posts from Little Bird
Measuring social media is a complex, contentious and ever-changing field. Bulk metrics like page views and mentions have their place, but as you move upstream into more strategic uses of social – how do you put a number on learning, leadership and high-value intangibles? That’s a question we were looking at when our advisor Joe […]
The future of content marketing is cloudy. That’s one of the conclusions in a new report published this week by the Content Marketing Institute (CMI): The State of Enterprise Content Marketing: 2014.
From one social connection data company to another – congratulations, Newsle! There’s nothing as interesting to people as information about ourselves. Most of us aren’t in the news every day, but you might be surprised how often someone one degree away from you is! Today LinkedIn announced that it has acquired Newsle (I pronounce it […]