New feature in the Little Bird platform measures your success in building relationships with top influencers online
If you use any form of influencer discovery and engagement in your marketing efforts, you're familiar with the challenge of measuring those efforts in a quantifiable and actionable way. After all, the social web is squishy and unstructured - and the state of social analytics technology is still evolving. Today's tooling is only beginning to give us what we really want: simple social insights.
At Little Bird, we hear about this a lot. Finding the most relevant people and content to engage across the social web takes more effort than ever, sapping more and more of your teams' time and resources. So how can you tell if these efforts are paying off? To be efficient in your own initiatives, you need to be able to show a return on your own investment.