This Holiday Season, something’s different about Influencer Marketing. If you’re still doing it like they did in the 50’s, it’s time to take a look at all the other exciting opportunities available to modern marketers.
Last month we received several requests to update two posts that were written about the most connected people on the topic of community management. These posts were published in January 2013 and 2014. During the conversation, I was happy to connect with CMGR influencer Sherrie Rohde. Sherrie also co-hosts the #CMGRHangout Twitter chat on Fridays at 11am and graciously offered to bring us on the broadcast this week to talk Influencer Discovery.
In a financial world, good information is everything. Market leader Dun & Bradstreet wanted to help busy business owners cut through the online noise to hear directly from select experts who provide useful information, and actively engage with the business community. They know from experience that connecting with influencers can be a great way for business leaders to learn from the experts as well as solidify their reputation within their business niche.