When you look beyond the surface of the social web, you can find new layers of insight and opportunity. In Little Bird, when you map out a network of influencers and experts on a particular topic, one of the ways you can view your data is as a network graph visualization. You may have seen this feature and thought: that looks awesome, but what do I do with it? Here are some things we've seen marketers and market researchers find success doing with this tool.
Information overload is real. It’s a problem and a lot of different technologies are trying to solve it - but different jobs call for different tools.
On the social web, the most visible example of information overload is in all the content people post online. 500 million Tweets are posted every day. Almost 900 million people log in to Facebook every day and post all kinds of things, from the sacred to the profane.
It’s funny how marketing technology products get pigeon-holed into one specific functional area. For example, marketing automation gets put into the hands of the demand generation team but many groups across the organization could benefit: product, customer success and customer service included. I’m sure some forward thinking companies use this product in a cross discipline way but the majority stick to a typical use case—find lead, nurture lead, pass to sales.