5 Things Obama and Clinton Can Teach Us About Influencer Marketing

Posted by Jake Peterson on May 22, 2015 6:12:00 AM

As Little Bird’s sales and marketing intern, I’ve had the opportunity to learn a ton about influencer marketing. It's given me whole new insights into this recent exchange between two presidents. Why? 

5 hours. That’s all it took.

Four days ago, @POTUS, Barack Obama broke the world record for the least amount of time taken to reach 1 million followers on twitter.

Pretty impressive isn’t it? The previous record holder was actor Robert Downey Jr. who reached 1 million in 23 hours and 22 minutes in April of 2014. Since breaking the world record, however, Obama has continued to grow, now with 2.28 million followers, thanks in part to another influential friend.

Google/Twitter Deal Elevates the Importance of Influencer Marketing

Posted by Marshall Kirkpatrick on May 19, 2015 2:03:00 PM

Google announced today that it will feature search results from Twitter in mobile, then later desktop, search results.  

Google Search has 1.17 billion monthly active users and Twitter has 302 million.  So great Tweets about your business could become visible to 4X the number of people they're visible to today.  It's probably more complicated than that (with replies and follows taken into consideration), but the bump is probably at least 4X, if not far more.

That's great news for people who participate in social media marketing and influencer marketing in general.  Twitter is one of the best places to build relationships with influential thought leaders, to earn their engagement in return and now those conversations could show up in Google search results for a far, far greater number of people to see.

The Digital Marketing Challenge: What Content Should I Create?

Posted by Marshall Kirkpatrick on May 14, 2015 9:51:00 AM

Content creation is "the most important thing marketers can do today," said Gartner at its Digital Marketing Conference, but most companies are unequipped to do it well. This is in sync with Forrester's report last month that found "what should I talk about?" to be the 2nd biggest unmet need (beyond measurement) for customers of publishing platforms like Sprinklr and Hootsuite.

You can't just talk about yourself and your company's product. Your content has got to speak to something bigger than yourself.

tst_michaelbrito"You (at Little Bird) don't need to worry about competitors, no one else has anything like this. This looks incredible."
Michael Brito
Global leader in Advocate Marketing

KATIE DELAHAYE PAINE"The best new thing in measurement."
Katie Delahaye Paine
CEO, Paine Publishing

Mark Cuban"This is a game changer for social media intelligence."
Mark Cuban

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