Introducing Social Capital from Little Bird

Posted by Jason Zeiber on Jun 30, 2015 11:45:00 PM

New feature in the Little Bird platform measures your success in building relationships with top influencers online

If you use any form of influencer discovery and engagement in your marketing efforts, you're familiar with the challenge of measuring those efforts in a quantifiable and actionable way. After all, the social web is squishy and unstructured - and the state of social analytics technology is still evolving. Today's tooling is only beginning to give us what we really want: simple social insights.

At Little Bird, we hear about this a lot. Finding the most relevant people and content to engage across the social web takes more effort than ever, sapping more and more of your teams' time and resources. So how can you tell if these efforts are paying off? To be efficient in your own initiatives, you need to be able to show a return on your own investment.

#Fashionblogger Forward

Posted by Stephanie Sullivan on Jun 23, 2015 6:11:00 AM

A friend of mine contacted me recently wondering if Little Bird could help in getting his brand recognized in the fashion industry. It got me pondering about how tricky the influencer discovery and engagement process can be in this community. Where do you begin? How do you get their attention?

The Wilbert Group Amplifies Results with Influencer Relationships

Posted by Julie Zisman on Jun 17, 2015 6:02:00 AM


The Wilbert Group is an Atlanta-based public relations firm with a national reach. They blend traditional public relations, including media relations, with new-school social and digital strategies. One of the firm’s goals in 2015 has been to develop industry-leading products and programs in the digital content/social media space. They are specifically focusing on the places where traditional and social media overlap.

tst_michaelbrito"You (at Little Bird) don't need to worry about competitors, no one else has anything like this. This looks incredible."
Michael Brito
Global leader in Advocate Marketing

KATIE DELAHAYE PAINE"The best new thing in measurement."
Katie Delahaye Paine
CEO, Paine Publishing

Mark Cuban"This is a game changer for social media intelligence."
Mark Cuban
DALLAS MAVERICKS OWNER & LEAD INVESTOR

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