When you’re the Pope, you’re almost guaranteed thousands of retweets of anything you post on Twitter. Pope Francis’ thanks to the people of America, likely posted from the tarmac, was the Pope’s biggest tweet of the year, outside of Easter Sunday.
Everybody knows that celebrity endorsements are a powerful yet high-priced way to spread a message with great reach to consumers. But in an era of social media and content marketing, a whole new world of voices and possibilities have emerged. Below are three tips on how to tap into influencers and take your content marketing efforts to the next level - no Kardashian needed.
This post is part of a series on global topics, influencers and business. To read the previous post on the Future of Work, click here.
Climate change is a fundamental challenge for humanity and all economic activity, but are the biggest economic players paying attention? Now more than ever, businesses are looking at social media as an avenue to uncover opportunities to engage on global thought leadership. In this exercise, we looked at Fortune 20 companies and how (or if) they interacted with the most influential voices in climate change.