As Little Bird’s sales and marketing intern, I’ve had the opportunity to learn a ton about influencer marketing. It's given me whole new insights into this recent exchange between two presidents. Why?
5 hours. That’s all it took.
Four days ago, @POTUS, Barack Obama broke the world record for the least amount of time taken to reach 1 million followers on twitter.
Pretty impressive isn’t it? The previous record holder was actor Robert Downey Jr. who reached 1 million in 23 hours and 22 minutes in April of 2014. Since breaking the world record, however, Obama has continued to grow, now with 2.28 million followers, thanks in part to another influential friend.