Why Influencers? They are experts whose ideas
and actions shape the opinion of like-minded buyers.
Scalable Word of
Influencers aren’t just celebrities who have millions of followers. They can be people who are influential because they have expertise in a topic. When these experts talk about products and services, people listen. In fact a recent study found that 49% of Twitter users said they rely on recommendations from influencers. By partnering with influencers on your marketing strategy and execution, you generate more qualified digital traffic.
Understanding the eco-system of people and content surrounding influencers gives you the data you need to significantly increase engagement around your brand. You can curate content for social channels, create content led by influencer trends, build community with like-minded people, identify new prospects, and guide Twitter ad campaigns. When leveraged effectively and consistently it can double your engagement results.
Influencers often get access to important information well before the general market. By monitoring the connections and content in close-knit social communities, you can see trends emerge 3-6 months ahead of the market. This advance notice can shape your go-to-market strategy and product plans. Influencers often act as market advisors and help to define the ways that buyers want to experience your company's products and services, delivering a competitive advantage.
Influencer Relationships Matter
Typical solutions use a combination of keyword and follower counts as well as demographic information to identify influencers, rank their popularity and find their audiences. Influencer campaigns using this mass media approach can get some results but still have to budget large ad spends to reach their desired audience.
We use contextual segmentation by leveraging social graph analysis on Twitter to group people, companies and influencers together in networks around specific topics or conversations. When you are able to understand how individuals or communities are connected to each other you can make smarter marketing decisions that drive better results across integrated campaigns.
Building relationships with influencers can make a powerful impact on your business so it's important that you can validate their expertise. Looking at the ways they are connected to other business leaders on a topic or in a conversation can help you prioritize your time. Sharing high performing social content from influencers can open opportunities for conversation, product feedback and partnership.
Read our playbook to learn more.
Power Smarter Marketing
Data about influencers and their networks can power smart marketing across your entire team. Here are a few examples.Select a bullet to see more and/or click on an image for a larger view.
Social Media: You are charged with building community, sharing powerful content and being the voice of the brand. Understanding the relevance of influencers and sharing their content can drive new community membership—especially around events and tweetchats. Social media managers have the opportunity to disseminate imprortant information identified by influencers about market trends, prospects and competitors across the organization.
Content: It costs between $500 – $3,000 to create a piece of content without any guarantee of return on investment. Monitoring the things influencers are talking about and the content they are sharing in social channels can help guide your content strategey. With these insights, you'll be able to identify the best influencers to co-create content to scale business results.
Advertising: When social graph analysis around a topic or conversation is completed, the result is a group of influencers, companies and practictioners that connect around the same context. Their contextual connections can be more powerful in paid media than demographic or psychographic segmentation. Creating content with an influencer and then marketing it to a contextually valid audience drives more qualified leads than traditional methods.
Influencer Marketing Guide
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With Little Bird, we were able to discover peer validated influencers for multiple business areas in less than 15 minutes.
Dustin Luther, Director of Engagement
I had high expectations for Little Bird. Safe to say they have been exceeded.
Matt Heinz, President - HEINZ MARKETING
Little Bird is a great partner to our business and helps us achieve our marketing goals.
Bart Casabona, Director of Social
Amazing tool for keeping tabs on thought leaders about anything.
Jay Baer, Strategist and Author
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