Little Bird

The difference between Little Bird and other technologies is how they identify influencers. The result is fast and accurate.”
Katie Delahaye Paine
CEO, Paine Publishing
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Find the right people and the best content on Twitter, blogs and social networks, in any industry or topic

Whether you’re launching a new product or campaign or looking for early warning signals about trends and competitive threats, Little Bird can help you capitalize on social opportunities with the biggest potential impact.

See how Little Bird can help your business grow »

Our customers are using Little Bird to change market perception, enter new markets and grow more quickly.

  • Comcast
  • Dubizzle
  • Autodesk


Social Intelligence Software & Services

Intro to Little Bird

Flip through this quick tour to find out how Little Bird works, and how it’s different from other influencer marketing and engagement tools:

  • How Little Bird ranks influence
  • Why peer validation means more than mass popularity
  • How automating discovery and analysis saves hours every week

Analyze connections and content on Twitter, LinkedIn, Facebook, blogs and more

Influence marketing may start with building a list, but it doesn’t stop there. Little Bird reveals how you, your customers and your competitors are connected with influencers on any relevant topic. See which insiders you should focus on engaging with and take advantage of missed opportunities you wouldn’t otherwise see.

Focus resources on your best opportunities

Modern marketing and sales teams understand that the internet, big data and social networks have changed the rules of the game. Little Bird helps you gain an unfair competitive advantage.

Influence Marketing
Buyers don’t trust brands—they trust people they know and respect. Use Little Bird to quickly identify the insiders who influence your market, from perception to purchase.
Content Marketing
From creating demand to closing deals, content is currency in today’s marketing and sales. With Little Bird you can curate, create and distribute the best content early.
Social Sales
The relationship between buyers and sellers has fundamentally changed. Little Bird helps you expand your reach, connect with prospects and build your own influence faster.
Market Intelligence
New market trends and competitive threats are often hidden within topical social networks and niche communities. Little Bird’s software and API illuminate the opportunities.

What people are saying about Little Bird


Jay Baer
Marketing leader,
NYT best-selling author

“Amazing tool for keeping tabs on thought leaders about anything.”

Jill Rowley
Social selling evangelist

“I seriously haven’t been this excited about an app in a very long time. So powerful, yet dead simple.”

Joe Chernov
VP of Content, Hubspot

“Little Bird might just become a content marketer’s most powerful weapon.”

Katie Delahaye Paine
CEO, Paine Publishing

“The best new thing in measurement.”

Latest Posts from Little Bird


Prepping Influencer Outreach for CES

  • 16 December 2014
  • By Marshall Kirkpatrick

It’s almost the new year, and while many companies are focused on the holidays, a lot of consumer electronic businesses are looking ahead to 2015 International CES. More commonly known as the Consumer Electronics Show (CES), this event is an internationally renowned electronics and technology trade show that attracts major companies and industry professionals each January in Las Vegas. Not open to the public, the show typically features previews of products and new product announcements.

6 Ways to Use Little Bird

  • 09 December 2014
  • By Tina Lumbis

Little Bird is described as a tool for influencer marketing, and while it certainly does that, in my experience it can be used well beyond the scope of identifying influencers. As the Digital Marketing Manager at WHIPTAIL, this tool made my life much easier and I would refer to it as my personal assistant. Since that time LB has become even more powerful. Below are six ways I suggest using the tool (I recommend reviewing their tour first).

How to avoid getting FTC slapped for your Tweets like agency Deutsch LA just did

  • 01 December 2014
  • By Marshall Kirkpatrick

While the old world was getting ready for Black Friday last week, the new economy was hashing out some ethical questions, courtesy of the Federal Trade Commission.

This is a story about a tempting but dumb way to use the internet at work.

TL;DR: marketing agency staff Tweeted about how great their client’s product was without disclosing they were a client, which the FTC complaint alleged was deceptive and against the rules. People have been waiting for this to happen, and Ad Age says this was the first instance of FTC action against Tweet payola.

Whether you’re doing paid, owned or earned media here are 3 tips for staying legal while rocking the social web harder than ever, from a influence marketing practitioner’s perspective.

Little Bird in the News