Little Bird

The difference between Little Bird and other technologies is how they identify influencers. The result is fast and accurate.”
Katie Delahaye Paine
CEO, Paine Publishing
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Find the right people and the best content on Twitter, blogs and social networks, in any industry or topic

Whether you’re launching a new product or campaign or looking for early warning signals about trends and competitive threats, Little Bird can help you capitalize on social opportunities with the biggest potential impact.

See how Little Bird can help your business grow »

Our customers are using Little Bird to change market perception, enter new markets and grow more quickly.

  • Comcast
  • Cisco
  • Autodesk


Social Intelligence Software & Services

Intro to Little Bird

Flip through this quick tour to find out how Little Bird works, and how it’s different from other influencer marketing and engagement tools:

  • How Little Bird ranks influence
  • Why peer validation means more than mass popularity
  • How automating discovery and analysis saves hours every week

Analyze connections and content on Twitter, LinkedIn, Facebook, blogs and more

Influence marketing may start with building a list, but it doesn’t stop there. Little Bird reveals how you, your customers and your competitors are connected with influencers on any relevant topic. See which insiders you should focus on engaging with and take advantage of missed opportunities you wouldn’t otherwise see.

Focus resources on your best opportunities

Modern marketing and sales teams understand that the internet, big data and social networks have changed the rules of the game. Little Bird helps you gain an unfair competitive advantage.

Influence Marketing
Buyers don’t trust brands—they trust people they know and respect. Use Little Bird to quickly identify the insiders who influence your market, from perception to purchase.
Content Marketing
From creating demand to closing deals, content is currency in today’s marketing and sales. With Little Bird you can curate, create and distribute the best content early.
Social Sales
The relationship between buyers and sellers has fundamentally changed. Little Bird helps you expand your reach, connect with prospects and build your own influence faster.
Market Intelligence
New market trends and competitive threats are often hidden within topical social networks and niche communities. Little Bird’s software and API illuminate the opportunities.

What people are saying about Little Bird


Jay Baer
Marketing leader,
NYT best-selling author

“Amazing tool for keeping tabs on thought leaders about anything.”

Jill Rowley
Social selling evangelist

“I seriously haven’t been this excited about an app in a very long time. So powerful, yet dead simple.”

Joe Chernov
VP of Content, Hubspot

“Little Bird might just become a content marketer’s most powerful weapon.”

Katie Delahaye Paine
CEO, Paine Publishing

“The best new thing in measurement.”

Latest Posts from Little Bird


Influencer Marketing— A Competitive Edge

  • 29 January 2015
  • By Julie Zisman

It’s funny how marketing technology products get pigeon-holed into one specific functional area. For example, marketing automation gets put into the hands of the demand generation team but many groups across the organization could benefit: product, customer success and customer service included. I’m sure some forward thinking companies use this product in a cross discipline way but the majority stick to a typical use case—find lead, nurture lead, pass to sales.

It’s rare that you find a solution that provides value across the marketing landscape but Influencer Marketing can do just that. It can give you a competitive edge that puts you 3 to 6 months ahead of the market. How, you ask? It’s simple: Influencers talk with their peers about market trends across social media before they are broadly adopted.

Think about these different functional areas and how they can benefit.

Product Marketing:
Scope the opportunities of new markets and new countries by researching the influencer landscape. Identify what concepts are shaping influencer content and use it to guide positioning and product strategy. Watch competitor influencer relationships so you can make sure you have equal share of voice in the market. Make sure that any influential beta customers are populating their social feed with relevant information to drive new product adoption. Use influencer content or conversations to enable your sales team with the latest market trends, target prospects or to make introductions.

Content Marketing:
Watch influencer content posts and see what resonates with followers. Especially among other influencers. What assets or materials can you create that map to current market trends? Which influencer would be best to partner with to co-create content that would have the biggest impact?

Use the same market trends to shape story pitches for the media. Watch and make sure you are connected to the most relevant press members. Identify opportunities where you can bring a bigger story to the table by partnering with other companies in your ecosystem. Monitor your competitive influencer landscape so you can make sure you’re included in industry round-up coverage.

Social Media and Demand Generation:
Curate and Post peer validated content and engage with influencers through social channels. Showcase your brand in the best possible light to peak prospect interest and drive qualified organic and direct web traffic to your digital properties. Use influencer lists to drive your social advertising strategy and push your engagement rate higher

Event Marketing:
Use geographic information to identify cities with high proximity to influencers. Then you can schedule events in cities that have a high likelihood of influencer participation. Use influencer lists for social outreach whether its for speaker or audience recruitment. Extend the value of physical events into social channels by engaging influencers to monitor and relay session highlights. Create event momentum by hosting social chats with influencers on relevant topics in advance of the physical event.

The reality of Influencer Marketing has even started to shape how marketing vendors are servicing their clients. Especially in the agency world.

Drive your business by shaping educated pitches to clients based on influencer data. Augment multiple accounts with influencer data to extend the value of your work through new channels. Partner with clients and drive better results across all marketing activities in support of the previously mentioned use cases.


While sales and marketing teams are the early consumers of this information, it’s very easy to see how influencer data could shape other parts of the organization like recruiting. When people are hesitant about making an investment in Influencer Marketing, my response is, “How can you afford not to?” It’s still early in this space. People taking advantage of influencer marketing platforms will get the competitive advantage because the information it provides is needed and strategic for the entire marketing team. I saw this same adoption curve in the Digital Customer Experience and Analytics space. Now is your opportunity to make an investment before a real competitive advantage slips away.

Opportunities Don't Float on Clouds

  • 22 January 2015
  • By Marshall Kirkpatrick

You should probably be Tweeting more at work. And that’s just the beginning.

If you’re a professional who’s excited about spending time capturing value on the social web, then you’re familiar with people questioning whether it’s a serious and worthwhile way to spend time at work. In just a few years, in the rear view mirror, time spent waiting to jump into the social web will be seen as opportunity lost.

Take, for example, the fact that even #POTUS leverages social media for the State of the Union. Obama advisor Dan Pfeiffer said “To not have an aggressive social media strategy in 2015 would be the equivalent of not having an aggressive TV strategy in the 1950s. We have to go to where the conversations are already happening.” (Found and quoted by Pete Blackshaw.)

For years, social media has fought an uphill battle against skepticism, but it seems to be on the decline. Ten years ago, Dan Lyons wrote a front cover story for Forbes infamously titled “Attack of the Blogs.” It was hyperbolic but raised some important questions everyone had, and it was not satire.

“As a junior marketer in a B2B organization in 2005, I remember my company’s absolute reluctance to start and manage a blog, “ says Little Bird’s Head of Marketing, Julie Zisman. “The executive team had smart questions about accountability and PR, but they were fear-based. Most businesses including mine wanted to control the message and positioning in any public conversation.

Well, the horse has left the barn on conversation control, but now businesses have some idea about when and how they should participate.

Where Opportunity Comes From

It’s not just about broadcasting your marketing messages into the place where the conversations are happening, either.  (Thought that’s certainly valid as part of a strategy.)  It’s also about connecting with people.  As venture capitalist and entrepreneur Rich Stromback said about his unconventional but successful approach to offline networking at the World Economic Forum, “Opportunities do not float like clouds in the sky. They are attached to people.”  (See HBR’s 99% of Networking is a Waste of Time, found via Little Bird investor Tytus Michalski, using Little Bird.)

I love that way of framing it, “Opportunities do not float like clouds in the sky. They are attached to people.”

Own Your Social Networking

And that goes for the online social world as well. Enterprise influence marketing thought leader Amy Lewis issues a call to arms to do social with pride in an episode of her excellent podcast The Geek Whisperers (“our secret sauce for Social Media for the Enterprise”), which she co-hosts with John Troyer and Matthew Brender.  I’ve transcribed an excerpt below.

“I think that one of the things that as unicorns we forget and and the Geek Whisperers have taught me this, is you have got to punch up sometimes. So, going up to the executive level and and making a case for what you do.  

“This is Troyer 101: give it a name. The whole concept of influence marketing came around because social media had gotten a little bit of that negative, fluffy, ‘take a picture of your breakfast’ brand. Influence marketing; you can talk about it without blushing and and I would encourage people to think about what you’re doing, stop apologizing for it because you truly are networking in a different way.

“Your social media channels are a virtual golf course in so many ways. There’s a thousand ways you can spin it. Put your marketing hat on, and don’t blush, absolutely defend what you’re doing and show it with results. 

“[You’ve] got a lot of content, like you said, so there’s output, he’s measurable, you can pass those measurements up. Just don’t apologize. I think too often we’ve done business like, ‘Oh, I want to go have a beer with my friends.’   “It’s not that, it is part of an ongoing relationship building thing that no one in pure sales would blush over. They’d say, ‘I’m going to the golf course, and by gosh that’s exactly the right thing I should be doing.’ Everybody would clap them on the back for doing it. 

“So, this is the geek’s version of that and we should frame it in a way that it is a little more familiar to the powers that be and and really be strong, own it.”

In Case You Missed It the First Time, Own It

Get in the game. Get in and help build those opportunities. Just like the rise of other mediums of communication, this is a historic moment. Now is the time for you to engage.

Opportunities do not float like clouds in the sky. They are attached to people. And there are lots and lots of people using the social web, more every day.

Now I'm a Believer: Social Demand Generation

  • 08 January 2015
  • By Julie Zisman

As a veteran B2B marketer, I’ve seen demand generation trends and tactics come and go all with varying degrees of efficiency. I know how to use retargeting, email marketing, events, PPC, SEO and content syndication to scale sales leads for large and small organizations. Until now, I never got the impact of B2B social demand generation.

I struggled to attribute quality lead generation to social advertising, twitter cards and promoted tweets. (Are you asking yourself, why did she join Little Bird?) I do believe in the power of great content and of word-of-mouth marketing. In my opinion, influencer marketing leverages social networks to drive word-of-mouth marketing at scale and the right people (or influencers) accelerate reach. I have the opportunity to prove my theory and see if real business impact can be achieved. I get to use our product and great content mostly created by someone who is already considered a tech influencer by many (Marshall Kirkpatrick).

There are very few marketing investments that I could make that would yield this type of return on effort. (But it looks like it’s time to double down!)

In case you don’t know, Little Bird is a small, early stage company with a hungry sales organization that loves inbound leads. We don’t have a lot of money to spend on marketing right now and most leads come through the organic reach of our content from the website, social media and marketing automation efforts.

I’m also a new user of the Little Bird platform and while I believe in our vision, I came to the party with low expectations. Guess what? After my first 45 days, consider me a believer. Some practicalities. First, I started by:

  • Running a report on marketing influencers.
  • Discovering the most relevant influencers and the content they were sharing with each other.
  • Populating our social channels with a combination of that content and Little Bird authored content. (There were a few Little Bird call-to-action pieces, but it was largely thought leadership.)
  • Encouraging Marshall to spark several conversations around our posts and engage with authors on both Twitter and LinkedIn. See previous blog post.

And the results? This was one of those unique opportunities, where you get to go from completely dark on marketing spend and effort to executing an organic social content program.

In 45 days, we gained:

  • 217 fans and followers
  • 766 visits to our website
  • 75 marketing qualified leads
  • 30 enterprise discovery calls for our sales organization

This was done for the cost of our platform (for enterprise companies it averages about $2K per month) and about 15-30 minutes of my time, each work day. Without Little Bird that research process alone takes at least an hour or two. While that volume may seem thin to some, look at our conversion to “sales qualified leads.” Hubspot (our marketing automation system) tells me that we are getting more out of our social efforts than at least 44% of their other clients.

There are very few marketing investments that I could make that would yield this type of return on effort. (But it looks like it’s time to double down!) And, it doesn’t take into account other strategic Little Bird uses. Information from the platform helps shape our go-to-market strategy, press and analyst relationships and in the very near future we will leverage it for promotional media buys. I’m so excited for the opportunity to be a guinea pig for the Little Bird product. I’ll be sure to continue to share marketing results as Little Bird continues to grow.

5 Really Smart Social Things a Guy Named Phil Walton Does and You Can Too

  • 05 January 2015
  • By Marshall Kirkpatrick

Tonight on Twitter, I came into contact with a Salesforce Consultant from the UK named Phil Walton. His online presence so struck me that I thought I’d share some thoughts on best practices that I see him exemplifying. Both on Twitter and on his blog.

I don’t know Phil Walton from anybody. He hadn’t hit my radar much before today, but the Internet is big—and this is a guy who knows how to make connections.

Let’s watch and learn…

  1. He picked a topic and he's consistent. Phil writes about getting started with Salesforce. (In particular he finds relevant resources from around the web.) That's his topic and he's more or less sticking to it. He's been blogging for years. Authoring content weekly, it's an incredible scope of work.

Imagine yourself a public figure. If you're looking to grow your social capital online, then that's what you're aiming to be. A public figure's gotta be out there in the public eye consistently.

  1. He's succinct and accessible. Simply put: we could all be more succinct. They say 2015 is the year of video marketing—because reading is more work than people are willing to put in.
  2. He curates. Phil finds useful content and he links to it, often multiple resources in each blog post. He credits other people freely. He's not afraid to send people off of his own site. He's adding value. Well done, Phil.
  3. He summarizes. One of the best ways to add value is by investing your intellectual labor into producing a shorter, summarized version of a large amount of text that's of interest to other people. Check out Phil's round up of Salesforce Spring '15 highlights. It's so short and easy to read. Nice value add.

Now let's talk about Phil's use of Twitter. This is where I found him and he's good at Twitter, too.

  1. He references influencers appropriately and effectively

Look at this play by play: If you look at how Phil and I connected, he saw a cartoon in the newspaper that reminded him of Little Bird. He took a picture of the printed paper and tweeted it to my @marshallk handle. I laughed out loud at the funny cartoon and started following Phil. I thanked him. He followed me back.

After that Phil follows up with me, publicly, saying yes he’s familiar with our work and has admired it since our collaboration with international B2B super-star Matt Heinz (@heinzmarketing). Now, I can look at the Little Bird data and know that Phil’s been following Matt for a long time, longer than many people in his market. But he’s never pestered Matt on Twitter. He’s mentioned him twice before today, once in reference to the project he cited in our conversation. This is real, genuine stuff! And Phil’s a guy who knows what he wants—our data indicates that he went straight to the top and followed Mark Benioff right away, before any other account in the Salesforce ecosystem, when he started using Twitter.

So, he’s been following Matt for a long time and has been waiting until he has opportunities to address him authentically. Today he did, in a thread clearly conversing with me (whom Matt knows) and boom - Matt Heinz followed him back.

Then what does Phil do? He publicly thanks Matt and suggests that the two of them connect in person either with a visit or (lower pressure) a phone call, next time Phil’s in Matt’s half of the United States. Smooth, Phil, smooth. Tell me how Matt’s new office looks if you get to visit, because his old one was packed to the roof with hustlers climbing on a rocket ship. ;)

The net result? Matt and Phil and I are all connected now, Phil’s suggested with great dignity that he talk offline to the both of us, and I’m so impressed that I’m writing this blog post.

I think we’d all be well served by picking up some of Phil Walton’s social media practices. Good to meet you, Phil.

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